The purpose of this design artifact is to advertise a dog sitting service for older dogs. The audience is anybody that has a family pet that needs extra attention such as with medication. My design artifact needed
to show that the dogs at Safe Haven would receive personalized care with empathy and compassion.
This artifact needs to be an invitation to pet owners with older dogs.
to show that the dogs at Safe Haven would receive personalized care with empathy and compassion.
This artifact needs to be an invitation to pet owners with older dogs.
The artifact is calming and playful with a target audience that’s worried about their dogs care while away
on trips. My message and tone is compassion and care and I used elements such as soft, rounded text box-
es with contrast and soft tones of brown to represent stability. Some unique aspects of this design is the
use of overlapping elements, such as the box behind the volunteers hair and the way the arrangement of
elements guides the eyes from the top of the page to the bottom of the page in a zig zag. It showcases my
ability to guide the reader to the important places on a page.